Whittaker's have recreated and launched a 1930's classic

Talk about a throwback! Whittaker's are launching a brand new flavour - Toffee Milk chocolate.

The Kiwi company debuted its latest chocolate flavour this morning, a throwback to its original Whittaker's Toffee Milk toffees which were first created back in the 1930s.

Whittaker's Assistant Marketing Manager Jasmine Currie said the product had been in the works for a while.

"We know that Whittaker's Chocolate Lovers are big fans of the original Toffee Milk toffees, so we've been working for some time on a way to create something special for them and to get it just right," Currie said.

The company has commissioned Wheelwright Shop in Wairarapa to make a customised cart for the launch, restored to a 1930s inspired design.


Photo/Suppiled 

The 50g bars and 250g blocks will be available from May 1.

This article was first published on nzherald.co.nz and is republished here with permission.