New All Blacks jersey badge revealed ahead of Lions tour

A new All Blacks jersey badge has been revealed ahead of the upcoming Lions tour.

Adidas New Zealand tweeted a picture of the badge, which features the year 1904 above and 2017 below the famous silver fern.

The new badge is the first alteration to the logo since the words "New Zealand" were dropped from the jersey in 2003.

This article was first published on nzherald.co.nz and is republished here with permission.